Welcome to my blog "Shift-Ideas"
Hi there, I am Martin Dubé, the owner of Shift Power a solar panel supplier and installation business in Thunder Bay, ON. Let's go back a little to give you an idea of how I got here.
First, I moved here to Thunder Bay for work as an aircraft maintenance engineer. I've spent over a decade in that industry learning and perfecting my skills in that world knowing that I was bound to open a business at some point in my future.
I came from a family of business owner/operators, not to mention I have already operated and sold my own business while I was in high school. For the past ten years I had an interest in renewable energy always keeping up with the latest information on the subject. In 2022, I made the leap out of the aviation which helped me grow into what I am today, to start my own business in the renewable energy sector.
The 2023 installation season has been full of learning moments and I can't wait to get the 2024 season started!

Solar panel breakthroughs
I hope to transmit to you my passion for energy efficiency and renewable energy through news updates on what is groundbreaking in the solar industry, for example: The next generation of solar cells, a potential for 20% increase in efficiency by adding perovskite to silicon.
I also will make more detailed posts on the various solar energy solutions and technologies that will likely appeal to those with more in depth knowledge of solar systems and are maybe interested in completing the installation on their own.
A moment to Shift
Writting is not my strongest suite, but I am really excited to share with you my passion for renewable energy and hope that we can learn a few things from one another along the way. I will keep this post short as I think I have said enough about myself. Other posts will revolve around products, concepts and equipment. Not me!
I hope you all have a great holiday season. Don't forget to come back shortly for more posts.
This iwas a super exiting and learning experience for me.. I had the pleasure to hire and deal with Sift Power. I now have solar panels installed on my roof. Martin Dubé was an invaluable guiding force, was professional, reliable and accessible . He walked me through the process of the bureaucratic aspect of this project and was very clear with the roof renovation requirements (strengthening rafters, new shingles). Martin and John Holloway were hardworking pro's and visibly knowledgable and safe during their work on and off the roof. I was also impressed with their co-ordination and communication with allied professionals, such as electricians (Allied Electric), Thunder Bay Hydro, City Inspectors etc. I also installed a heat pump and …